rebuilding the obama coalition online
Web Presence Analysis
A diagnosis of the website’s health, which includes usability, speed, search engine ranking, mobile readiness, traffic, and backlinks. Uncovering search engine marketing data on “Tom Perriello”. This includes the ranking of earned media pieces, shared stories, and identifying journalists and their platforms.Research information on demographics, polling and digital engagement for Democratic Party constituents in through out the state, voters in the in the state of Virginia, and like-minded audiences, nationwide.
Landing Page + email evaluation
Create landing pages that address demographical groups' unique issues by region that will enhance the campaign's message reach to Virginia voters and collect their data for future marketing and emailing Campaigns. We can evaluate your email systems efficiency, and organize, automate the email campaigns to mobilize voters and volunteers from your website traffic.
- Sends Emails Frequently
- CTAs; but no webflow strategy
- Landing Pages are chiefly to donate
- No audience segmentation
- No Social Media Integration
- Sends Emails Infrequently
- No clear strategy or call-to-actions
- Landing Pages are non-existent
- No audience segmentation
- No Social Media Integration
We measure the effectiveness of your messaging (copy, images, photos, etc) and create or optimize your tactics to Virginia voters.
Creating the campaigns that targets a specific Virginia voter segments, at the right time, with the right message on the right platform.
