rebuilding the obama coalition online

 

Overview

Situation Appraisal

The Tom Perriello for Governor is running against Ralph Northam in the State of Virginia.
Tom Perriello entered the Democratic race for Governor on Jan. 5, challenging Lt. Gov. Ralph Northam. By Jan. 24th he's equaled Northam’s support per the latest poll. .

 

A comprehensive email flow should show seamlessly across devices.

A comprehensive email flow should show seamlessly across devices.

 

2. Website, Email and Landing Pages

Your website, landing pages and emails should distinctly align different campaign messages and issues with the different demographics of VA voters.


 

3. Social Media Analysis, Advertising and Audit

A digital SWOT analysis of Tom's user base who have engaged with content on the campaign's social media platform.  

Targeted social media content, like petitions and polls, enhance engagement and collect valuable data.


Map of Tom Perriello Twitter Follower

4. Digital Turf Cutting, Affinity Ratings and Voter Mapping

A "digital turf cut", mapping the trending sentiments, interests, and affinities, to voter location and precinct data.